Blockchain Is Fastest Growing Segment Fueling The Growth Of U.S. Men's Underwear Market

The global U.S. Men's Underwear Market is estimated to be valued at US$ 3.37 Billion in 2023 and is expected to exhibit a CAGR of 5.4% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Men's underwear includes briefs, boxer briefs, boxer shorts, trunks and other forms of underwear. They provide comfort, support and protection for men's intimate areas. Innovation in materials and increased focus on breathability, elasticity and fit has boosted demand for men's underwear in the U.S.

Market Key Trends:

One of the key trends in the U.S. men's underwear market is growing popularity of fabrics such as modal and tencel that are softer and more comfortable on skin compared to conventional cotton. These fabrics provide breathability and moisture-wicking properties for enhanced comfort. Another major trend is increasing availability of supportive designs such as boxer briefs that offer features of both briefs and boxer shorts. Demand for such blends is growing among men looking for luxury and performance.

Segment Analysis:

The U.S. men's underwear market is segmented by product type into briefs, boxer shorts, trunks, and others. The boxer shorts segment currently dominates the market due to its superior comfort and relaxation compared to other product types. Boxer shorts provide extra room for genitals and thighs along with air circulation, making them a popular choice among men.

Key Takeaways:

The U.S. Men's Underwear Market Size is expected to witness high growth, exhibiting CAGR of 5.4% over the forecast period, due to increasing demand for comfort and trendy designs among men.

The western region dominates the U.S. men's underwear market currently due to heavy spending on personal care products from countries like the U.S. and Canada. However, the southern region is expected to witness fastest growth over the forecast period.

Key players operating in the U.S. men's underwear market are Hanesbrands, Jockey, Fruit of the Loom, Calvin Klein, and Tommy Hilfiger. Hanesbrands leads the market with its flagship brands like Hanes, Champion, Playtex, Bali, and Maidenform generating revenue of over US$ 3 Bn in 2021 in the U.S. alone. Fruit of the Loom has established itself as a renowned brand for value packs.

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